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The purpose of this policy is to define the terms and circumstances under which Lower Columbia College employees, including faculty, staff and student employees, may use social media to represent the College; communicate College policy, or represent an official College position.
The term "social media" refers to any Web-based and mobile technologies that enable individual or entities to disseminate or receive information, communicate, or otherwise interact. The term includes email, texting, messaging, social networking, blogging, micro-blogging, photo/video/multi-media file sharing, bulletin boards, and so on, through providers including but not limited to Facebook, LinkedIn, Twitter and YouTube.
Washington State laws and regulations pertaining to records retention apply to all social media sites and/or pages posted on behalf of a College unit, department or division.
As an employee of the College, you are personally responsible for any social media activity you conduct using a College email address or on a College website; and/or which can be traced back to a College domain; and/or which uses the College's Information Systems.
You must observe and follow (i) existing College policies and procedures, (ii) applicable employee handbooks and collective bargaining agreements, (iii) the College's Acceptable Use of Information Systems and Services Policy, (iv) the College's Non-Discrimination and Anti-Harassment Policy, (v) the College's Mission, Vision, and Core Values (Board) Policy (vi) the policies of the particular online/social networking venue governing the use and activity conducted on their sites, which are sometimes referred to as "Terms of Use," (vii) applicable local, state and federal laws and regulations including but not limited to FERPA, RCW 42.52 regarding ethics in public service, WAC 292-110-010 regarding use of state resources, and (viii) Guidelines and Best Practices for Social Media Use in Washington State (Office of the Governor).
When posting to social media sites, you must honor the copyright and intellectual property rights of others, including the College. For guidance, consult LCC's Copyright Compliance Resources.
If you are creating, managing or posting to a social media site on behalf of a Lower Columbia College division, department or unit, you are considered to be acting in an official capacity, and the following rules apply:
Resource/Reference/Procedure | Title | Unit Responsibility |
---|---|---|
Procedure 810.1A | Facebook Procedure for Social Media Management | |
LCC Acceptable Use Policy | Acceptable Use of Information Systems and Services Policy | Information Services |
Employee handbooks | Employee handbooks and collective bargaining agreements | Human Resources |
Non-Discrimination and Anti-Harassment Policy | Non-Discrimination and Anti-Harassment Policy | Administration |
LCC Mission, Vision and Core Values | Mission, Vision, and Core Values (Board) Policy | Lower Columbia College Board of Trustees |
Family Educational Rights and Privacy Act | FERPA | Administration |
State ethics laws | RCW 42.52 regarding ethics in public service | State of Washington |
State laws regarding use of state resources | WAC 292-110-010 regarding use of state resources | State of Washington |
Information about Copyright laws | LCC's Copyright Compliance Resources | Library and Learning Commons |
List of official social media sites for LCC | Social Media at Lower Columbia College | Effectiveness and College Relations |
Washington State laws regarding archiving | Washington State Archives | Archive Department, State of Washington |
Facebook terms and policies | Facebook Terms and Policies | |
Facebook business resources | Facebook Business Resources | |
Managing Facebook pages | About Facebook Pages |